Archives
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What Happens when a Classic Brand tries to Innovate: Navigating the delicate balance
When a company markets its product’s long, iconic heritage, consumers are reluctant to buy a new variation. Classic brands carry a sense of nostalgia, trust, and tradition. Over…
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Management Express gratitude for African Excellence Award nomination
Aya Media, Inc. (Ayamediainc) has been nominated in Best Publisher category of African Excellence Award 2022 organized by MEA Markets. The African Excellence Awards are an essential guide to…